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nlp coach consumers get duped into believing they're getting a real product," said Robert Barchiesi, president of the International AntiCounterfeiting Coalition, a trade group. "They might be looking for a bargain, but a bargain to buy real goods."The counterfeiters are also lifting photos and text from legitimate websites, further fooling some shoppers."The consumer is blind as to the source of the product," said Leah Evert Burks, director of brand protection for Ugg Australia's parent company, the Deckers Outdoor Corp. "Counterfeit websites go up pretty easily, and counterfeiters will copy our stock photos, the text of our website, so it will look and feel like" the company site, she said. But designers and trade experts said the downmarket trend in counterfeiting became more noticeable over the last year, as counterfeiters got more inventive. customs officials increased by more than 25 percent each year from 2005 to 2008, using the government's fiscal calendar. In fiscal 2009, as imports overall dropped by 25 percent, the value of counterfeit products seized dropped by only 4 percent to $260.7 million."Online is much harder" to patrol and enforce, said Todd Kahn, general counsel for Coach, the handbag and accessories company.That is particularly true for smaller brands, as Anna Corinna Sellinger, co founder and creative director of the New York clothing and accessories company Foley Corinna, learned.A couple of years ago, she began checking out which Foley Corinna items were selling on eBay. Her city tote, which now retails for $485, was a popular item, but on some listings "there was something off