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cheap coach outlet purses engine, the frame, the suspension, brakes. The engine is the biggest difference."Buying fakes is more socially acceptable than ever before and consumer demand has fuelled the growth of counterfeiting from something like a cottage industry to a global business.EU Customs statistics show a 1,000 percent increase in counterfeit goods in Europe between 1998 and 2004.Twenty years ago, the world's leading luxury brands routinely rationalized not doing anything about fakes. How could people spending $100 on a fake handbag put a dent in profits when they would obviously never be able to afford $15,000 to buy the real thing.Today, companies realize that fake buyers are not necessarily those with low incomes or the unemployed. They are also acutely aware of the damage rip offs can do to the exclusivity and profits of their luxury brands.In a market that is tipped to grow to $2 trillion by 2010, there are as many different approaches to fighting counterfeiting as there are brands. Louis Vuitton, one of the most commonly copied brands, has been stitching holograms into the lining of its bags and other products for a number of years.Exclusive knitwear label, Loro Piana, attaches an anti counterfeiting seal to each of their cashmere and vicua shawls. An identifying serial number engraved onto the metal ring, which has the brand's logo on it, allows the yarn in the shawl to be traced back to the batch it originally came from.But as the figures quite clearly show, counterfeiting continues to flourish despite the best efforts of these companies, which have also included successful intellectual property