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coach gold watches women finally catches up with them and reclaims her bag by punching one and giving a karate chop to the other. The text below reads 'Karate class at just Rs 149', urging viewers to visit Groupon India's website for 'the craziest deals in town'. The ad ends with the two thieves moaning with pain and the text, 'Full body massage for just Rs 249'.In the 'Restaurant' TVC, a pot bellied man finishes his meal and is about to get up when his shirt's button pops out. Complete chaos ensues as the camera follows the button's trajectory, which not only injures other customers but also destroys restaurant property. The text reads 'All you can eat buffets at just Rs 199'. The 'Travel' and 'Birthday' ads show unbelievable offers for five star hotel rates in a foreign country, and for kitchen appliances on Groupon India's website.Sachin Kapur, CMO, Groupon India, explains that the concept behind the campaign was to reach out to a wider consumer base. "When we started off, we understood that the online deal space was crowded. To stand apart, our brand ethos focuses on experience from the offers than the offers itself. Hence, we focused on quality merchandise and promoted ourselves in social media and through experience oriented marketing exercises."Groupon now has a good number of consumers who have tried its offers and experienced its service. Kapur believes that when this group watches the TVCs, they will in turn influence their family members and friends to visit Groupon India's site.As for the touch of humour in the campaign, Kapur explains, "Humour has been the essential part of our global communication