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real coach purses for sale at $100 or more is at a multi decade high. Companies worried that sticker shock would keep small investors from buying used to split their shares in two or more to lower the price. But now splits are scarce, and a triple digit stock has cachet. "It's another thing you can point to and say, "We're doing fine in uncertain times."Among stocks in the Standard Poor's 500 index, 42 trade for $100 or more, according to Howard Silverblatt of S Dow Jones Indices, which manages the index. That is the highest in his records, which date back 36 years.A surging stock market has helped lift the price of stocks, as has inflation over the years. But experts suggest a bigger reason is that more companies are refusing to cut prices with splits that swaps a single share for multiple shares. A two for one split, for instance, cuts a $100 share into two $50 shares.Other features of the rise of triple digit stocks:It reflects an investor retreat. Companies used to split shares because they worried small investors would get spooked by a $100 price tag, Silverblatt says. But Main Street folks have been selling hundreds of billions of dollars' worth of individual stocks from their brokerage accounts in the past 5 1/2 years, according to the Federal Reserve. That has left much of the stock trading to professional investors and hedge funds and other so called institutions with plenty of money. So companies don't feel pressure to split shares."They don't care about the individuals anymore," says Kristina Minnick, a finance professor at Bentley University in Waltham, Mass. Their owners are "mostly institutions, and