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life coaching qualification everyone on an even playing field, stereotypes play a role in our society . we skew the view of people as individuals."Those skewed views can affect who gets arrested for retail theft, said Jerome Williams, a business professor at Rutgers University who has studied marketplace discrimination.Many people justify racial profiling by saying that black customers are more likely to steal. But one study has shown that white women in their 40s engaged in more shoplifting than other demographic groups, Williams said."The reason they don't show up in crime statistics is because people aren't watching them," said Williams.Statistics showing that black customers steal more "are not really an indication of who's shoplifting," he said. "It's a reflection of who's getting caught. That's a reflection of who's getting watched. It becomes a self fulfilling prophecy."Dido Kanyandekwe knows he is being watched. "But I joke with them; I see them looking at me and I say, 'Hello, I see you!' And I wave," said the 18 year old college student in New York City, who was in Barneys on Monday buying a $600 plus pair of Italian designer sneakers."Most black people don't have the money to buy stuff at Barneys," said Kanyandekwe, the son of wealthy parents, before paying for the black leather shoes with a credit card. "But that does not mean all black people are not able to buy these things."Barneys case stirs talk of 'Shopping While Black' The Commercial AppealYet when a black teen said he was wrongly jailed after buying a $350 belt at a Manhattan luxury store, it struck a nerve in African Americans accustomed to