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giving exclusive rights to licensing without Ben Jerry oversight? This strategy proved ineffective within the Israeli and Russian markets. Or should they strongly consider Seven Eleven's 7000 convenient stores, which could reach the masses without having to incur major expenses such as distribution network cost. Ben Jerry immediate aim were a sales and profit boost, entry into Japan is a guaranteed profit booster, being the second largest ice cream market. However, for the sake of future revenue, Management had to make sure a researched, strategic entry, with knowledgeable, internal management, as opposed to weak, decision less board members.At the time Japan weakened economy was a concern in 1997 and as such never quite captured the market Ben Jerry's anticipated, but it would still be a concern now with the recent earthquake and recovery. Japan economy was beginning to grow again before the earthquake but many businesses suffered during this time and the economy is currently growing again. There is never a way to predict whether earthquakes of that size would occur but if the economy was weak at that point it is still somewhat weak now. The good thing about the Japanese market is that there will always be a want from companies to sell there.Ben Affleck's 'The Town' Wins Over Emma Stone's 'Easy A' at Box OfficeBen Affleck has made his name more notable as Hollywood director. After his directorial debut "Gone Baby Gone" impressed critics, his follow up "The Town" does not only garner positive review but also perform well at North American Box Office. On its debut weekend, the movie earns $23.8