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following in the steps of companies such as Disney and M maker Mars that have successfully opened retail outlets."Fifteen years ago, we had no clue Peeps would become so beloved," Co CEO Ross Born said at the store's opening ceremonies.Visuals, sounds and tastes bombard the senses. A huge sparkling Peep that continually changes colors oversees racks of Peeps merchandise. Eight video screens show footage from the Just Born factory. Behind the cash register is a wall of tiles shaped like Peeps.Just Born finds space to also market its other candies, including Hot Tamales, Mike and Ikes, Teenee Beanees and Peanut Chews. A wall of Mike and Ike dispensers allows customers to make their own blends from flavors such as kiwi banana and mango, while lights flash in time to music. At the Hot Tamales station, visitors can test their heat index and sample four flavors that get increasingly hotter.Some items can get pricey. For just under $100, there are blown glass Peeps made at the GlassWorks at the Banana Factory in Bethlehem. The shop also features 16 pieces of artwork by David Ottogalli of the Washington area, who creates pieces using the marshmallow candies.As workers readied the store in recent days, "people were clamoring to come in," Ottogalli said.The privately owned company, which employs about 475 workers, knows there's a fascination with Peeps. The candy has inspired annual contests, fan Web sites and clubs worldwide."Fans have been asking us for years when we will have a store," said Kathy Bassininski, Just Born vice president of brand development.The company had been looking for a location