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gift vouchers also available.Place Most designer fashion companies operate exclusively on the internet: with each company owning a website containing imagery, in the form of a gallery and categories, and product information being displayed. This enables consumers to easily browse through the selection of products on the website; rent the selected items and make payment for the at their convenience and comfort. Having a website reaches out to a wider target market as more consumers as are becoming more tech savvy, with additional information such terms and conditions, waiting lists, fashion trends etc. All of which help consumer with their buying process comparison. In addition, these companies have physical outlets, giving consumer more options. For example, BAG BORROW OR STEAL has a physical outlet that enables consumers to purchase gently used designer handbags.Price The pricing scheme offered by the above mentioned designer fashion rental companies is easy to understand as each item is priced individually, varying according to the item's brand value, availability and duration of rental period. Delivery charges are quoted at a net additional price which includes the return delivery for the rented item, and transportation insurance. Additional insurance against excessive wear and tear is available separately, depending on the value of the item. In additional, there is a range of membership fees options that consumers can choose depending on their situation varying from the period of subscription and as a member to the percentage of discounts available; customers are able to enjoy discounts of rentals. Therefore consumers have the flexibility in selecting the option that best suits their needs.Promotion In order to provide more value to consumers, memberships are offered, providing benefits such as discounts of up to 50%, privileges, offers, special prices and incentives. Upon becoming a member, a personal client profile is created, with consumer preferences, which speeds up the rental process and enhances the overall experience. To further personalize the service, the company's newsletter with updates on fashion and promotions are sent to members to keep