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can be equally in demand and versatile, considering all the options denim presents to designers and consumers. The market for custom jeans, jackets and denim accessories such as handbags is only limited by the designer's imagination. If your denim company's focus is selling bulk fabric, success may hinge on your ability to connect with designers and retailers whose products are most in demand. From the outset, know your market segment and use the washes, textures and colors of denim at your disposal to satisfy that segment's needs and wants while building a profitable company for yourself.Step 1Identify your market segment by determining your target customers and the products you will offer. Before writing the business plan or attempting to acquire or market products, know exactly the sorts of denim products you will sell and exactly which demographic will buy your products. Once you have decided between designing your own denim clothing, retailing or wholesaling the designs of others or dealing in bulk fabric, stick to that decision and focus on growing your company's reputation within that segment.Step 2Draft a business plan to guide your business in its early stages, as well as to help you articulate and solidify your company's direction. A good business plan includes a detailed summary of your company, the market whose needs it will satisfy, details of the product line you will offer and the financing the business will need to become profitable, according to the Small Business Administration. Note what denim products are in demand and in what quantities, then specifically explain how your product line will compete and become profitable.Developing and Marketing ProductsStep 1Source your denim and accessories such as rivets and zippers, using market research to plan which textures, washes and colors of denim will populate your product line. Determine what types of clothing and accessories you will sell, what sizes and fits you will make and consider taking custom orders. Denim varies in weight from 10 to 14 ounces per square yard, according to the website Apparel Search; use denim that is 12 to 14 ounces per square yard to make jeans and jackets, and lighter denim to