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prada folding sunglasses problem for themselves."It's an easy business to get into, but it is a hard business to scale," said Tim Shaughnessy, CEO of LivingSocial, a Facebook app company that switched its focus to daily deals last year and now is one of the biggest sites in the space that isn't Groupon. "If you look at our competitor list, it's like 250 competitors. But if you look at market share, it's like 98 percent of the market share is in a couple of companies.""Small businesses are being overwhelmed by all of the different services that exist and don't have the time and expertise to evaluate them all and learn to use the best ones," said David Lifson, CEO of Postling, a start up that has built a suite of tools designed to tackle the glut of online marketing and advertising options for resource strapped local businesses. "The other problem is that small businesses are besieged by sales calls first from YellowPages, now from deals sites and they are developing serious sales fatigue."Lifson added that from working with local businesses in the development of Postling, he's found that they believe daily deals sites are good for brand awareness, but that because the companies take such high commissions from sales Groupon takes 50 percent they don't always translate into extra profits for them.Let's make a dealIn May, usage of Craigslist increased by 11.1 percent from the previous month most likely tied to the tough economy.And so, here in Pasco County, people are cleaning out garages to find things to trade, as well as offering up their skills. Here is a sample of recent barter posts: Permanent makeup tattooed on your face, if you have something to barter that the "doctor certified" artist wants. The "clean and sterile" session can be in her studio or at your home. A wedding dress that was never worn for a treadmill. Computer repair for scrap metal, appliances or a barbecue. Auto repair for a lawn mower. Dental work on a broken tooth in exchange for direct mail advertising, Web advertising or custom thank you cards, invitations, postcards, etc. A 1995 GMC Vandura conversion van for a pontoon boat. A living room set for another living room set. A painter who will paint, in exchange for a four