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handbags.The Web's biggest want in. Microsoft's MSN has a new partnership in place with ShopLocal, owned by media company Gannett. And earlier this summer, Amazon acquired Woot, the geeky fire sale retailer that arguably kicked off the whole fad in the first place.The latest development is the proliferation not just of daily deals sites though they're still emerging by the day but of services built around them. The daily deals industry is now home to its own crop of aggregators, brokerages, and even secondary marketplaces that are all hoping to capitalize on the craze without actually operating deals themselves.Is this a healthy cottage industry an "ecosystem," as Valley marketing jargon would put it or an unstable cluster of activity around a passing fad?"It was a little questionable whether we should launch," related Vinicius Vacanti, co founder of a local deals aggregation start up called Yipit, explaining that when his company launched in February there were fewer than two dozen daily deals sites out there. "But we did it because we had this view that it would accelerate, and that maybe by the end of the year there would be 50 deals sites. Now there's more than 120 daily deals sites. On top of that, you've seen many of the major media companies launch their own daily deal projects."Yipit isn't the only aggregator out there. Citing "a shift in our business focus," an event listing start up called Center'd, which launched two years ago, announced this week that it completely changed direction to focus on a local search product and a daily deals aggregator called The Dealmap. Like Yipit, they're banking on a belief that, contrary to what some speculate, Groupon won't totally smoke out its smaller competitors."I think you see a lot of the smaller daily deals sites actually often have really good deals on their services and that's especially as the trend continues where a lot of these sites are going to put themselves more into verticals where it's restaurant daily deals or spa daily deals or mom focused daily deals," Yipit's Vacanti said.And here's where another niche of start ups comes in companies that aim to make it easier for vendors to offer daily deals in the