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prada red sunglasses made. Connoisseurs of watches know that these pieces will appreciate to several times their original value within a decade or two, eventually appearing for sale in elite auction rooms. Consumers buy these limited editions as investments.Some limited editions attract consumers because of their sheer novelty. A splendid example of this comes from the Philippines, where Unilever launched, in 2005, a limited edition of chocolate flavoured fluoride toothpaste. If you think chocolate and toothpaste are exact opposites in function, think again. This product was reportedly based on doctoral research which had concluded that an extract of cocoa powder actually protects the teeth. Whether or not you believe it, it cannot be denied that this product scored very high on newness.Adding to a permanent use productSometimes, consumers buy limited editions because they are useful and interesting supplements to an existing range of a product already being used. Here is an example. The MAC line of cosmetics recently introduced a limited edition orange lipstick, exclusively for the hot summer of 2013. Many women may wish to buy this for use on special occasions, alongside the usual colours of red or pink that MAC offers, which they apply on a daily basis. Similarly, Eight O chocolate mint coffee may work very well as an occasional specialty drink alongside the regular Eight O Colombian blends of coffee, though it may never replace the latter permanently. Brands also become more interesting to their consumers by offering these limited edition supplements.Often, when people have been extremely loyal to a brand over a longish period of time, they tend to buy and treasure commemorative limited edition products offered by their favourite labels. Brands which have cult status are typically the strongest in this domain, because consumers are, by definition, crazy about them. That is why a limited edition 110th anniversary Harley Davidson motorbike sells like hot cakes, despite its very pricey tag. That is also why the Pink Floyd Limited Edition Platinum collection of music is so much sought after. Uniquely crafted to celebrate the legacy of this legendary music group, each product in this