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prada mens bags selling Liz ClaiborneLog inCreate accountJanuary 21, 2014Today headlines ArchivesNEW YORK Talk about a makeover.Financially struggling Liz Claiborne Inc. said Wednesday that it is selling its namesake brand and several others to concentrate on its Juicy Couture, Lucky Brand and kate spade fashion plates, which appeal to well heeled shoppers. The company, which hasn't had an annual profit since 2006, said it will change its name to reflect that emphasis. consumer market bifurcates into the high and low ends, essentially squeezing out the middle. Companies ranging from Procter Gamble to Wendy's are doingYou have viewed 20 free articles or blogs allowed within a 30 day period. FREE registration is now required for uninterrupted access. Contact Customer Service by emailor call 800 338 8801NEW YORK Talk about a makeover.Financially struggling Liz Claiborne Inc. said Wednesday that it is selling its namesake brand and several others to concentrate on its Juicy Couture, Lucky Brand and kate spade fashion plates, which appeal to well heeled shoppers. The company, which hasn't had an annual profit since 2006, said it will change its name to reflect that emphasis. consumer market bifurcates into the high and low ends, essentially squeezing out the middle. Companies ranging from Procter Gamble to Wendy's are doing everything from tweaking their product mix to changing the way they advertise and display their goods to appeal to American consumers on opposite ends of the spectrum.Liz Claiborne, whose annual revenue has dropped by half from 2006 through last year, hopes that a more high end focus will help it turn around its business. Lucky Brand jeans mostly sell for $99 or more, and kate spade handbags typically start at over $100."Over the past few years, we have worked diligently to turn this into a more efficient, dynamic, brand centric, retail based company," CEO William McComb said. "Today marks the culmination of these efforts."McComb said during a conference call Wednesday that along with streamlining its operations, Liz Claiborne will need to "resize its corporate infrastructure," which could mean job cuts. McComb said that he was not prepared to announce the goals of