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where to buy prada sunglasses they want exclusiveness and more self indulgence."OVER EXPOSEDChina's luxury market is poised to grow 18 to 20 percent this year, steeply outperforming the single digit forecasts for Europe, the Americas and Japan, according to Bain, explaining the rapid expansion of larger luxury firms such as LVMH.For years, LV's Monogram "Speedy" tote, a dome shaped classic favoured by Audrey Hepburn, was one of the most desirable bags for Chinese women because it was a clear signal of having made it: the handbag costs double the $400 an average Chinese worker earns a month.The brand is LVMH's cash cow and revenues are almost double those of Gucci, widely considered its closest competitor.But as LVMH grew in China there are currently about 38 Louis Vuitton stores there, including in remote areas such as the southern Guangxi autonomous region, compared to the 57 or so in Japan it lost some of its cachet."In China, Louis Vuitton is seen as the brand that even your ai yi, or domestic helper, can afford," said a retail consultant who declined to be named in order to be candid.When asked to comment, LVMH told Reuters via email it expected to "gain a brand new lead on the market" via a new store set to open next month in Shanghai's swanky Plaza 66 mall. "The Plaza 66 will confirm Vuitton as the trendsetting brand in China," the email said.Gucci did not immediately respond to requests for comment.LV remains one of China's most popular labels a recent survey by a strategists Digital Luxury Group put it at the top of web searches by consumers.But brands such as Chanel and Hermes are catching up fast.A recent study by consultants Bain shows twice as many Chinese now covet Hermes, creators of the iconic Birkin and Kelly handbags, and the brand is the third most likely to be purchased after Gucci and Louis Vuitton."Some prefer Hermes because our products are more subtle and not over exposed," the brand's China president, Leo Liu, told Reuters in an emailed statement.SOME LIKE IT HAUTEFor Gao Jie, 27, a public relations employee who routinely buys luxury goods, Hermes is the ultimate status symbol: their bags are handmade, come in limited quantities, cost anything between $9,000 to $150,000 and