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prada wallet saffiano finding the best ratio between quality and speed," says Patrick Louis Vuitton, a fifth generation member of the company's founding family, who is in charge of special orders.Other luxury goods companies are taking similar steps. Versace SpA recently hired a division of Computer Sciences Corp. and Giorgio Armani SpA hired Oracle Corp. to help make their supply chains more efficient. Burberry PLC, Cartier and Prada SpA have retained German software firm SAP AG for the same purpose.Many high end fashion houses "had the image, but they couldn't compete on execution," says Rick Chavie, SAP's senior vice president for retail and wholesale. Adds Gladys Lau, Oracle's senior industry director for retail: "Like Zara, luxury brands are all about speed to market."For years, luxury goods makers have thought about supply and demand differently than do other consumer goods companies. In most sectors, running out of a product when demand is strong is considered disastrous. But production is limited for some high end fashion items. A waiting list for the Paddington bag made by French fashion brand Chloe created such an aura of desirability last year that it became a cult item and established Chloe as a hot brand.The industry has begun to rethink that approach. French fashion house Hermes International has hired another 300 factory workers to reduce waiting lists for best sellers like its $7,000 Kelly bag, named after the late actress Grace Kelly. Hermes craftsmen still stitch most of its bags by hand, signing them when they finish.To increase production, Gucci recently took on more suppliers near its Florence headquarters. Gucci and Prada are among the brands that rely on outside suppliers to produce much of their merchandise.Louis Vuitton, which has annual sales of nearly $5 billion, hopes the supply chain changes will help it meet a goal of at least 10 percent annual sales growth for the next several years. That's important to its publicly traded parent company, LVMH, which is dependent on the Vuitton brand for more than half of its profit. LVMH does not break out income from its various units. In the first half of this year, LVMH's net income climbed 46 percent to $1.03 billion on sales