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said."Consumers prefer to buy a brand's best known products rather than items outside their main brand heritage," Bain said."We have a small hotel business, but this is more a public relation machine," said Bulgari's Trapani, adding he was not looking to branch out into new areas.Additional reporting by Eva Kuehnen; editing by Jon Loades CarterAdditional reporting by Antonella Ciancio, Editing by Luxury bag maker Tumi surges in market debutThe luxury goods industry has been performing well despite economic uncertainty around the world. Strong growth in emerging markets and the tendency of increasingly affluent Asian shoppers to buy luxury goods when on vacation have also boosted sales.Tumi priced 18.8 million shares at $18 per share on Wednesday, raising $338.4 million. It had expected to sell its shares for $15 to $17 each.The maker of luggage, business cases and handbags is benefiting from a resurgence in the travel industry, which had suffered after the September 11 attacks on the United States."Tumi commands great brand loyalty and has done an amazing job when it comes to selling directly to customers," said Marshal Cohen, NPD Group's chief retail industry analyst."Tumi's use of e commerce and social commerce to sell their products is where we'll really see the growth story."The IPO allowed British private equity firm Doughty Hanson to reduce its stake in the luxury bags maker to about 60.7 percent.Doughty Hanson, which previously owned 84.3 percent of Tumi's stock, is also an investor in Netherlands based maker of activated carbon, Norit NV, which has filed to go public in the United States."The company caters to an elite clientele, who can afford up to $2,000 individual luggage . the company will only grow," said Scott Sweet, senior managing partner at IPO Boutique.Tumi has retail stores at premium retail venues across the globe including New York, Paris, London, Rome, Tokyo, Moscow and Milan and plans to open eight to 16 stores over the next three years.The company's net sales rose 31 percent to $330 million in 2011. Net income rose to $16.6 million from $104,000.Shares of the South Plainfield, New Jersey based company closed up 47 percent at $26.50 on the New York