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purple prada purse cross sell a brand's products. For instance, knowing a customer's preference for Gucci handbags and that they've never bought a pair of Gucci shoes, the store then offers a limited time only discount on Gucci shoes. Or, because CRM data reveals that certain loyal customers have shopped in a particular department numerous times, the store can offer discounts at certain locations on certain days.While the analytical data CRM provides to management is invaluable, using it for customer experience relationships and help in getting luxury shoppers to transfer brand loyalty, spend more and feel good about it, is the ultimate goal for the luxury retailer.Readers interested in brand management will also find information on social media marketing in Should Luxury Brands Use Facebook to Attract Wealthy Friends? and Can Twitter Improve Brand Loyalty for the Luxury Industry? Strategic partnerships are another way luxury brands can increase new business as reported in Luxury Brands Form Strategic Alliances to Increase New , and for an overview of all marketing ideas, read Branding Strategies That Keep Luxury Brands Competitive.Luxury brands under merger acquisition pressureBig luxury goods companies will be pressured to make acquisitions to grow even as stocks of high end retailers and brands make deals pricey and some targets are reluctant to even listen to offers."If I'm a Gucci or LVMH, I am confident I can do more faster with a given asset by the virtue of owning it," said Shawn Kravetz, president of Esplanade Capital."The buyer just says I can do even more with that. I can take a 10 year growth plan and make it happen in five, I can enter two times as many countries, I can build five new stores instead of two," Kravetz said at the Global Luxury Fashion Summit in New York.So far this year, luxury mergers and acquisitions have doubled the pace set for all of 2010, according to data from Thomson Reuters. Luxury M totaled nearly USD 6.0 billion through May 20, compared with USD 2.9 billion for full year 2010.On Sunday, upscale shoe maker Jimmy Choo agreed to be sold to German luxury goods firm Labelux GmbH, which owns Swiss shoe brand Bally, as well as the Derek Lam fashion house and