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prada outlet woodbury population of at least one million, compared with 35 in all of Europe. Experts say that much of China's wealth is concentrated along the eastern seaboard, particularly in Beijing, Shanghai and Shenzhen. But that is changing rapidly, as so called tier two cities, such as Dalian, Chengdu, Xian and Tianjin, become wealthier."China is filled with different cultures and consumer patterns vary from city to city, says Raphael le Manse de Chermont, executive chairman of Shanghai Tang, a luxury goods chain with 39 stores world wide, which started out in Hong Kong in 1994 and expanded to both mainland China and fashion centers of world such as New York and Paris. cities are now entering the experimental luxury phase, putting more emphasis on style, and personal enjoyment. cities are still in the status driven phase, paying more attention to brand prominence as well as the brand's price perception.Even among the tier one cities, there are discernible differences, he says. and Beijing are cities where creativity, innovation and courage converge and this is reflected in consumer's social life. Their social circle welcomes new ideas with an international sense. They are thrilled by buzz and want to be proud of their knowledge and sophistication in front of peers, he observes. on the other hand, looks for cues on style from Hong Kong. Hangzhou consumers enjoy uniqueness and freshness. Where new ideas fail in other cities, they might succeed in Hangzhou because of a willingness to experiment ."Understanding where to sell their luxury goods is one thing; understanding who will buy those luxury goods is another. In particular, the changing spending power of China female shoppers is being scrutinized as never before. "Chinese women follow trends just as closely as women in New York or Tokyo," says Cao Weiming, managing director of Conde Nast China, which began publishing Vogue China five years ago. "At Vogue, we target both the successful career women and new socialites, who can buy designer brand clothes every month or week and for whom money is not a problem, and the young women, who have just started working and are interested in fashion, and by working hard, can acquire more and more