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black prada wallet lessons: Internet sales are growing at double digit rates and consumers are turning away from brands' second lines in favor of new names that are better attuned to local tastes."I think it is very clear that this market is becoming more complex and more competitive," D'Arpizio told The Associated Press. "For many it will be a fight for market share going forward. The ones who can understand how the consumer is behaving and accommodate the consumers will be the winners."Online sales are forecast to grow by 28 percent to 9.8 billion euros in 2013, still representing just 4.5 percent of all luxury purchases. D'Arpizio said that the potential for future growth is enormous, noting that 40 percent of brands have no on line presence at all.Online consumers range from off price bargain hunters to brand loyal customers. Accessories represent 40 percent of sales followed by apparel with 30 percent.Luxury goods sale will increase in 2010Luxury goods sales will return to growth next year with profitability increasing more than revenues thanks to strong cost containment policies in 2009, according to a Bank of America Merrill Lynch report.Sales will likely grow by 5 percent next year while core profit will rise 17 percent. Net profit will increase 13 percent, the report said, citing a consensus of estimates from analysts.Luxury groups are focusing on winning trade from consumers as they emerge from the worst economic crisis in decades. The downturn has sapped demand for designer clothes, accessories, jewelry and watches and sales of luxury goods shrank last year.US consultancy Bain Co expects global luxury sales to fall 8 percent this year to 153 billion euros USD228.1 billion. It foresees timid growth next year.Paola Durante, head of corporate broking for Bank of America Merrill Lynch in Italy, said the effects of cost cutting and efficiency measures that luxury goods makers have been carrying out this year will be evident in 2010."No one can allow themselves to be inefficient," she said, adding that companies should not be looking to increase prices to boost margins.She said accessories specifically shoes and handbags were performing better than other sectors, with revenues seen