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stores that sell prada sneakers democratisation of fashion," said Maureen Hinton, retail analyst at Verdict. "People are quite happy to buy at Primark or Asda but designer bags are a must have and people want the real thing and not the high street version."She added: "Handbags really are the latest thing. If you spend 400 or 500, you can get a lot of wear from that bag. It doesn't matter what size you are and you can wear it with any outfit."Internet auction sites such as eBay are abuzz with bids for second hand designer handbags, which retail online for a fraction of their shop price.Celebrities, such as Scarlett Johansson, who was photographed with a Mulberry Roxanne bag on the set of a Woody Allen movie, have helped popularise individual bags.Along with bags, sales of belts and jewellery have been strong. Ms Hinton explained: "If you are going through a consumer downturn it is quite easy to say: 'I don't want to spend that much on an outfit' and it is quite cheap to get some earrings or a belt that will liven up an outfit."There has been an increase in sales of fashion jewellery for men. It started with bling but has become more subtle."The Arcadia entrepreneur Philip Green has launched a new accessories chain, Muse, and Selfridges is expanding the space devoted to the sector. Retailers are beginning to appreciate that selling accessories is a lucrative business. Marks Spencer and Next are the biggest players in the 2bn a year market. But there are specialist stores, such as Claire's Accessories, the third biggest player. The fourth largest is Accessorize, owned by Monsoon, which has a more upmarket offering. Arcadia, the store chain owning TopShop, Dorothy Perkins and Etam, has five per cent of the market. Arcadia has also launched an accessories chain, Muse. New Look, Debenhams and Primark share 13 per cent of sales. George at Asda, the clothing label of Britain's second biggest supermarket chain, has three per cent of sales worth 60m.How about a purseVictoria Beckham makes an appearance at her Spring 2011 collection, in New York, on Sunday, Sept. 12, 2010. AP PhotoPeter KramerVictoria Beckham's label has a new alligator handbag that can be yours for a cool $30,000. As the New York Times points