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prada makeup bag least 22 other Italian cities.There are, of course, alternative sources of funding.According to the Italian State Tourism Board, some restoration projects are funded by the Italian National Lottery. Private charitable trusts such as Venice in Peril have raised funds in partnership with restaurant chain Pizza Express to support restoration projects.For now, however, cash infusions from big brands, with commercial images strongly tied to their Italian roots, seem to be just the prescription for the problems ailing various monuments. Especially with traditional entities of public maintenance lacking the necessary resources."The city administration is being remarkably inefficient in managing Venice and should not be allowed to become too reliant on the private sector to mop up the mess of its own messy housekeeping," says activist da Mosto.For now, though, most locals seem happy that at least someone is around to clean up the mess, even if it means identifying history with commercial promotion.How fashion is saving ItalyIn fact, Italy has the highest number of UNESCO World Heritage Sites of any country in the world.As other social needs have taken priority in economically turbulent times, however, the country's budget for maintaining and restoring some of its greatest tourist attractions has been drastically reduced. While the Italian State Tourist Board said it couldn't supply statistics, various reports state that as much as a third of culture budgets 1.42 billion$1.83 billion have been cut over the past three years.The latest to pledge funds is Fendi. The maker of high end leather handbags has pledged 2.5 million $3.2 million for the restoration of Trevi Fountain, as well as Le Quattro Fontane, both in Rome.What brands get backIn addition to the PR value of maintaining a heritage site, some brands also gain substantial marketing advantages.The Tod's deal which is still being negotiated would allow the brand to place its logo on all visitor tickets to the Colosseum for 15 years and to use the Colosseum logo on its own marketing pieces.During the restoration it's funding, Fendi will be allowed to display its logo at Trevi Fountain. A plaque dedicated to the brand