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prescription frames communication to your advantage?DH: I have a website in which I share with my customers the ability for them to participate in the creativity and design of their bag. For example, Le Icon and L'Ociel are both customizable bags. My customers can choose the colors they want and the hardware and messages that resonates most with them. For me, this is an amazing way to communicate with my customer, seeing what they order and hearing the kind of feedback they give me. I can immediately get a sense of the colors they're into, the messages they like, and use that in my next collection to keep evolving the brand in the way that my customers enjoy. At the same time, facebook and twitter are also very important platforms for me, both of which we use as much as we can. We share everything with our customers, not only press mentions, new locations, launches and company updates, but also what we're thinking, feeling, inspired by, and what's coming up next. We ask questions too. It's a way to talk to our customers and to make them feel comfortable telling us what they feel. Social media is so important because the world is becoming very small. Now fashion is so immediate and as a result very fickle. The designers have to be very reactive and nimble, quick on their feet, and responsive to the customer. If you don't do all those things, you will lose loyalty. And yes, you are the designer at the end of the day so you're responsible for introducing ideas to the world that people haven't seen before, but you have to also balance that with customers' all too clear expectations and fast reactions. It's a combination. Customization is another element of this social media trend. There is less privacy and so everyone now sees what the other is doing, thinking, wearing, and feeling. People can react faster, "copy" faster. Yet, most women don't want to carry something their friends have, they want something unique and different. Even more, they want something special, meaningful, with a personal element or a reflection of them. It's a different world, and customization is a wave that will grow even more.NA: I ask the next question a lot because I feel people are so interested to hear how