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olds who never heard of Chanel, Diesel or even Levi But when it came to Nike and Adidas, they not only knew exactly who they were, but they also had views on which football boots were the coolest, and which footballing megastars were wearing them.Endorsement obviously pays. But for a sporting brand to get really big it needs to transcend sport and cross over into mainstream fashion.Gary Aspden job is to make sure that Adidas is worn by the right kind of "credible" stars in entertainment.He told me the reason why so many of today so called "grime" artists are hooked on the brand is that Gary spotted them when they were still playing small clubs and gave them free stuff.Now they having hit records, they promoting Adidas as a credible brand to a new generation of kids.Check mateBut just as having the right people wearing your brand is great for your brand image, if the wrong sort latch on to it you in trouble.Spot the fakes: Burberry is cool again, and attracts plenty of imitatorsLike most successful luxury brands, Burberry cashed in on its kudos by selling more affordable products, like umbrellas, ties, scarves and wallets.How style icon Kathryn mixes it up in fashionThe 34 year old presenter shared her style secrets with her twitter friends and followers.The Operation Transformation presenter was inundated with messages and tweets last week asking her where she got her blush pink top which she wore on Wednesday night's show.The presenter of The Voice Of Ireland likes to mix and match pieces from Irish designers, such as Emma Manley, Syan O'Mahony and Natalie B Coleman, with high street pieces and lists her favourite shops are River Island and Alwear.Kathryn says that Eve Mendes and Helena Christensen are her style icons and top of her fashion lust list is a Marchesa dress.The Voice Of Ireland star has undergone a radical 'break over' since her relationship with Enda Walsh ended last summer.The pair had been together for five and a half years and says that she is still recovering from the split."There is always going to be a huge sadness for a while. When you spend five and a half years with somebody it's a long time and it's an adjustment; I think I'm still adjusting"But