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prada prescription glasses 2013 during the flight despite the levies some US airlines charge "customers of size", Irish carriers have yet to follow suit. On the downside, while you may be leaving extra charges behind, a similar fateawaits your dignity.8 Plan your opt outs Although Ryanair customers no longer have to de select priority boarding and travel insurance when booking, if they do not actively reject these services, pop up boxes 'Are you sure you are properly insured?' will harry them until they do. On two sample bookings, we were quoted 4.97pp for travel insurance on a Ryanair flight from Dublin to Girona, and 8.99pp on a similar route with Aer Lingus. With annual multi trip policies available from 21.99, regular flyers should not be paying these fees.9 Bring a packed lunch Sandwiches typically cost 5 on Ryanair and Aer Lingus flights, with a cup of tea or coffee ringing in at around 2.50. It follows that by doing the Croke Park on it and bringing your lunchbox, you can save a tidy sum particularly if travelling with a family and there's nothing to stop you taking an empty bottle or flask through security and filling it airside. With Ryanair, however, make sure your goodies fit into that single item of carry on baggage see above otherwise it will cost you 30.10 Shop around For single travellers on short breaks, most airline extras are avoidable. On family holidays, however, it's another story. Crunching the numbers for a family of four, Budget Travel's Clem Walshe last year calculated that baggage and check in charges could cost 800. Though it's undoubtedly a pain, the only way around this is to compare the total expense of flying across a couple of different airlines and to go with the best mix of price, convenience and service for your needs. The one cent airfare may be a thing of the past; for families, it never existed.How to Beat a LowerIt's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low ballers. So what's the best way to proceed?On the one hand, all you need to do is drop your prices below the competition, and buyers will beat a path to your door. On the