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coaches outlet store online unemployment insurance peaks in the 25 34 age group 6Extended warranties for computing devices are bought quite evenly across all levels of household income . 7Londoners are more likely to acquire many types of cover than their counterparts elsewhere in the UK. 9especially for policies related to personal health and financial commitments . 10LIST OF GRAPHICS / TABLES0.0 EXECUTIVE SUMMARY . 1Plotting relevance to respondents against degree of concern to respondents reveals considerable variations in the potential for the 40 types of cover analysed 3Relative to the degree of concern caused by the underlying risks, around 20 out of 40 forms of cover appear 'under sold' 4For most types of cover, stand alone purchase is more common than acquisition via a packaged or substitute policy 6Different types of insurance, warranty and assistance display very different take up rates by age group . 7Annual household income also has a significant bearing on take up rates for different insurance, warranty and assistance products 8For most risk groups, the greater youth and affluence of respondents living in London helps to product insurance take up rates that are higher than elsewhere in the UK . 9Plot of insurance types by degree of concern caused by underlying risks among consumers for whom the risk is relevant in 2011 versus change in degree of concern from 2007 to 2011 . 26Plot of relevance of and degree of concern caused by underlying risks among all consumers, 2011 . 28Ranking of insurance groups by change in degree of concern caused by underlying risks among consumers for whom the risk is