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market is full of potential for Western brands. The Chinese cosmetics market more than doubled in size between 2008 and 2012 to $22.8 billion, according to a report in March by Fung Group that cited the National Bureau of Statistics in China. companies to see fast growth in China include handbag maker Coach Inc and Tiffany CoFALLING CHINA SALESBut China is also a complex market that can bedevil foreign companies.Avon Products Inc , a direct seller of cosmetics, saw sales fall 24 percent in 2012 in China, where its reputation has been hit by a bribery probe, and where it has struggled to adapt to selling through retail stores.Revlon's sales in China declined in 2012, a trend that continued into the first half of this year. The company, which entered the market in 1996, has attributed the fall to declining consumption linked to a slowdown in Chinese economic growth."We made a holistic assessment of the opportunity in China versus the cost of doing business there and we concluded that it made the most sense to exit the market," Revlon spokeswoman Elise Garofalo said.According to the National Bureau of Statistics of China, total retail sales of cosmetics grew 13.2 percent in the January November period, compared with growth of 17 percent in the whole of 2012.The China Food and Drug Administration said in November it was considering a rule change that would allow the sale of some cosmetics without requiring them to be tested on animals.Revlon, owned by buyout titan Ronald Perelman, expects to incur about $22 million of pretax restructuring and related charges.About $10 million of the charges will