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coach factory outlet online store sale economic analysis holds that minimum resale pricing ensures retailers would make enough profit to provide better service to customers and promote the manufacturer's products. It would eliminate so called free riding, in which a consumer might try out the latest tennis racket at the pro shop down the street and then hit the Internet to find the cheapest price.Even if setting a minimum price hurts "intrabrand" competition by forbidding stores to set their own prices, free market thinking holds, it doesn't affect "interbrand" competition. Not every manufacturer would take advantage of such a rule, they say, nor would any manufacturer price itself out of business.But Mark Cooper, director of research for the Consumer Federation of America, said the reality is that a change would mean higher prices for shoppers."Basically, they want to get rid of discounters, particularly Internet discounters," Cooper said. He added that if manufacturers' actions must be challenged on a case by case basis, "the burden becomes immense."Cooper said Congress has continually showed its approval of the current system and that it doesn't make sense to change what has worked because of theories that it can work better."When you make a change like this, you better expect the worst, not the best," he said.The Justice Department and the Federal Trade Commission told the court that the debate shows why an automatic prohibition such as Dr. Miles creates is wrong. Because setting minimum prices "can be either anticompetitive or procompetitive depending on the facts in a given case, a per se rule is clearly