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coach homepage York, and got scared. She contacted Jason Moore, a Seattle lawyer and friend, and she wrote the law firm back saying they were wrong. The firm apparently acted on her complaint, because Kim soon received an e mail from eBay saying her ad was being reinstated.Nevertheless, her lawyers insisted, the damage was done; it was wrong of the firm to accuse her of breaking the law and try to bully her into paying $300 without investigating her case at all, they said.John Macaluso, the lawyer at Gibney Anthony who signed the cease and desist letter, did not return calls or an e mail seeking comment Wednesday or Thursday. The firm also represents other high end retailers, including Tiffany and Co.Analysts say counterfeiting is an enormous problem for retailers, whether the products are sold online or on the streets of New York or Los Angeles, and companies are well within their rights to monitor sites such as Craigslist and eBay. A spokeswoman for eBay did not immediately have a comment on cases like Kim's, but she noted that the company has a program called Verified Rights Owners, by which companies can flag items that appear to be counterfeit and have the auctions shut down.Joseph LaRocca, senior adviser for asset protection at the National Retail Federation, said companies take a variety of steps to protect their intellectual property, including using programs like eBay's, hiring contractors to search for knockoffs online and hiring private investigators to investigate. But they also know that consumers have a right to sell legitimate secondhand items, and that's not necessarily bad for the