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may not be enough to position the brand. "These ads work like funny teasers; they set up a certain set of expectations about Groupon. The key task would be to drive the initial traffic and this campaign will certainly make people check Groupon out. In some ways it does entice you by telling you that you have absolutely unbelievable deals waiting for you out there. And, I wouldn't read anything beyond that in this effort," Sinha says.As for Groupon's positioning, it will depend on how Groupon manages to satiate the curiosity created by this communication and its actions from here on, he adds. Sinha also feels that each TVC tries to entice a different set of consumers. "So in that respect, it's a bit of carpet bombing strategy," he says. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.Crazy ChicI snooped into Runway Shoes over the weekend to perve and dribble on and lick the new Stella McCartney range. My eyeballs dropped on discovery of this nude shoe, and for one of the few times in my life I was confused. In a world of intense shoe love or hate there is usually no middle ground to my extremes. But here I was on the fence. Did I like this shoe? On the one hand the design was great, but on the other it was the tone of flesh, and worst of all it had a kitten heel.My veiny foot in Stella McCartney kitten heels in Runway. Sexual or sensible?In a world of fabulous fluff, neon, sparkles, short skirts and designer gears, sky high