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crossbody bags coach floor of a previously vacant building on South Main next to Spindini was transformed into the CrazyBeautiful pop up for the RiverArts Fest in October. Eryka only planned on being open for the three day length of the festival.After successfully running one of Memphis' most popular clothing boutiques for nearly 10 years in the University of Memphis area, Eryka is still looking for ways to increase brand awareness and exposure, particularly to new areas of the city."The South Main district has so much diversity, both with the businesses that operate there and the residents that support them," she said."We are excited to be a part of the South Main District and are so appreciative of the support that we have already received by surrounding businesses and the great people we have encountered since we opened our doors."The South Main CrazyBeautiful goes beyond the expected pop up shop notion of temporality with comfortable seating areas, built in dressing stations, and fantastic window displays."The space went from literally an empty shell, to a fully functioning store in a matter of only days," said Eryka, adding she feels blessed to have had her hard working team during the countless hours of work. Chad West, operations coordinator, is a major part of the creative execution and Eryka's source of moral support. "I can honestly say I could not have pulled this off without him," she said.Both locations have in house stylists, including Eryka herself who selected a few items from the downtown location you'll want to check out before they sell out. Her top picks, featured in the accompanying slideshow, include