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up hype around its offerings from Italian designer Missoni only to see its website crash. The site was down most of the day the designer collection launched. The company angered customers further with numerous online delays for products and even order cancellations.But the credit card breach poses an even more serious problem for Target and threatens to scare away shoppers who worry about the safety of their personal data."A data breach is of itself a huge reputational issue," said Jeremy Robinson Leon, a principal at Group Gordon, a corporate and crisis public relations firm. He noted that Target needs to send the message that it rectifying the problem and working with customers to answer questions. He believes Target should have acknowledged the problem on Wednesday rather than waiting until early Thursday."This is close to the worst time to have it happen," Robinson Leon said. "If I am a Target customer, I think I would be much more likely to go to a competitor over the next few days, rather than risk the potential to have my information be compromised."Target advised customers on Thursday to check their statements carefully. Those who see suspicious charges on the cards should report it to their credit card companies and call Target at 866 852 8680. Cases of identity theft can also be reported to law enforcement or the Federal Trade Commission."Target first priority is preserving the trust of our guests and we have moved swiftly to address this issue, so guests can shop with confidence. We regret any inconvenience this may cause," Chairman, President and CEO Gregg Steinhafel said in a statement