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purchased the company and all of its assets, and installed Ms. Lundstrom as chief creative officer, a position from which she resigned in June last year.Fast forward to the present, and Ms. Lundstrom has reserved for this interview one of the colourful meeting rooms at Verity, a networking and lifestyle club for women in downtown Toronto. Since launching her own consulting business earlier this year,Linda Lundstrom Works, these well appointed, members only spaces serve as her office. She has six clients, she says, mostly through word of mouth.Broadly speaking, the niche Ms. Lundstrom has entered is referred to as fashion consulting. The term can be misleading, however, primarily because it gets confused with image or wardrobe consulting, in which experts help people decide what to wear. Nor does Ms. Lundstrom plan to do retail consulting, an area well served by many bigger companies that help businesses understand consumer behaviour, store operations and merchandising. But as retail powerhouse and Club Monaco co founder Joe Mimran points out, consulting can also be code for "unemployed.""There are some people who are very active and really love the business, and for others, they just haven't found the right thing that they can dive into," says Mr. Mimran, who launched his own consulting business, Joe Mimran and Associates, shortly after Ralph Lauren acquired Club Monaco in 1999.Since then, his biggest client has been Loblaw Cos. Ltd., launching the PC Home Collection and Joe Fresh, the cheap chic clothing line that bears his name. "There are also people who like a variety of work and like to go