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adhd coach developing her name as a brand, beginning with meeting with her sponsors more extensively to further her brand.[134] In January 2010, it was announced that Sharapova had renewed her contract with Nike, signing an 8 year deal for $70 million. The collection includes dresses that she designed for all the major tournaments, in collaboration with Nike and Cole Haan. She had previously found that the outfits given to her by Nike did not suit her frame and were worn by too many other players. She comes up with design ideas and sketches in a process that begins 18 months before the event and receives royalties from the sale of the collection, of which the corresponding dresses are coordinated to be available simultaneously with the corresponding major tournament. The collection is worn by other WTA players, including Sofia Arvidsson, Kai Chen Chang, Andrea Hlavackova, Madison Keys, Anastasia Pivovarova as well as junior players such as Indy De Vroome. Sharapova had earlier collaborated with Nike on the "little black dress" that she wore for her night matches at the 2006 US Open. The dress featured a round crystal studded collar and was inspired by Audrey Hepburn. The dress was well publicized and received but was not mass produced. She gave the racquet she used in the 2004 Wimbledon final to Regis Philbin when taping Live with Regis and Kelly. Sharapova began using the Prince Shark OS at that tournament and had a major part in the production of the Shark racquet.[citation needed] She then switched to the Prince O3 White racquet in January 2006. She switched to the Prince O3 Speedport Black in