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philosophy of frugality upon its people. Henry David Thoreau, the Amish, and the Shakers all pursued austere lives. "Money doesn't buy happiness," our mothers taught us.But contrary to kitchen table wisdom, research suggests it can though not in the ways we traditionally think. And it could change the way Americans spend money and buy gifts. "Money can buy happiness if you spend it right."Here's how spending can maximize happiness:Maximizer No. 1: "Spend on experiences, not possessions," says Professor Lyubomirsky. Research shows that spending money on experiences like a dinner out, travel, or a massage make people happier than "stuff" like a TV or a handbag. There's an initial thrill to owning something, then we adapt and want more, says Lyubomirsky. "In contrast, we're much less likely to adapt to experiences. And we're much less likely to compare to others we might compare a car with our neighbor's, not so much with vacations."Maximizer No. 2: Spend on personal growth and social connections. French lessons, for example, give people a sense of growth and accomplishment, an experience key to human happiness. And they may help us build friendships and social networks, another key to well being. The same goes for a gym membership, salsa lessons, or joining a professional society. "When you buy an experience like climbing a mountain, sailing the ocean, or achieving a goal those experiences give people an amazing amount of happiness," says Professor Ariely.Maximizer No. 3: Spread it out. For example, research shows people tend to get more happiness from several small vacations (say, three