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the biggest shopping day of the year. For a decade, it had been considered the official start of the holiday buying season. But in the past few years, retailers have pushed opening times into Thanksgiving night. They've also pushed up discounting that used to be reserved for Black Friday into early November, which has led retail experts to question whether the Thanksgiving openings will steal some of Black Friday's thunder.The holiday openings came despite threatened protests from workers' rights groups, which are opposed to employees working on the holiday instead of spending the day with family.Overall, the National Retail Federation expects retail sales to be up 4 percent to $602 billion during the last two months of the year. That's higher than last year's 3.5 percent growth, but below the 6 percent pace seen before the recession.Analysts expect sales to be generated at the expense of profits, as retailers will likely have to do more discounting to get people into stores.Here's how the start of the holiday shopping season is playing out. She was doing her best to stick to her list, which included clothes for her teenage daughter and wine glasses for her sister."I'm trying to remain disciplined but it's tough," she said. "So many cute things I keep seeing for myself."Snow, 33, is an accountant and a single mom. She said she plans to spend about $500 on gifts this year a little more than last year but admitted it will be tough to keep to that."The older my daughter gets, the more expensive her taste is," she said.Although Snow said she feels better about the economy this year, she wants to