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coach bag sales model. In the age of TiVo when we can view programs and skip the advertisements, integration of a product into the programming itself is becoming more and more common.Lindstrom's research goes a bit deeper. In his study, he wanted to get at the mental triggers that cause such placements to be memorable. Chalk it up to what Lindstrom calls "mirror neurons" brain activity that occurs both when we perform an action and when we observe that action. Such as yawning. Or smiling. Or tasting a lemon. The same thing happens on a more subliminal level when we see a model in an attractive dress. We think, "If I buy that dress, I will look like her." Or, "If I buy that kind of pizza, my family will have the same joyous reaction that family on television has."The mirror neurons can even work overtime to persuade us to make a purchase we never thought we'd make. For instance, when Crocs first appeared, I thought they were the ugliest things I'd ever seen. But I kept seeing them. On men, women, children, babies. "I'm missing something," I thought. "These things must be really great everyone has them." I bought a pair. And I tried I really tried to like them and realize their benefits. But I just could not. I still thought they were ugly, and I didn't find them comfortable. They went into the next donation to Goodwill. But Crocs didn't care; I had made my purchase, submitting to my mirror neurons telling me I needed to be like everyone else. It was the same way in which millions of consumers fell prey to their mirror neurons telling them if they wore Ray Bans, they'd be as cool as Tom Cruise in