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international federation of coaches relations and marketing categories.Leff Associates won the Phoenix award for its work on Boys Girls Clubs of America's 2011 press conference announcing a new public service announcement starring 21 notable BGCA alums. The goal was to use the star power of the PSA to focus attention on the services and opportunities Boys Girls Clubs of America offers to the at risk youth of our nation. Fitzgerald PR, MarketShare Solutions and Maximum won a Phoenix award for their media relations efforts for the "Five Blocks Away" movie project an unprecedented film project supported by a Catholic church, its pastor and the Archdiocese of Atlanta. The three independent PR firms teamed up to gain recognition of the project within the Catholic and Atlanta media. The project was part of an overall public relations campaign that included reaching out to stakeholders, attending screenplay feedback meetings, setting up booths at key events, setting up social media sites and more.The media relations campaign objectives were met:A total of 23 media outlets covered the story (16 were Catholic media and of those, five are national outlets). When No nonsense wanted to launch their brand extension of high quality, value focused socks in 2011, Ant Hill Communications researched the need for socks in America today. While many people take a new pair of socks for granted, these items are the least donated and most requested item by agencies that help these people. Ant Hill created a plan that not only built upon No nonsense's reputation as a philanthropic, American made line of leg wear, but educated consumers on the new