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beauty director and Napoleon Perdis who were backstage for the event, the beauty trends this year were long lashes, luminous skin and a golden bronzed cheeks.[17]Mercedes Benz Fashion Festival Sydney is a schedule of fashion events showcasing the contemporary Spring Summer Collections of Australia's leading designer brands.[18] The festival is held at the Sydney Town Hall and throughout the city.[19] The festival is showcased months after Australian Fashion Week. It is still hosted by IMG and Mercedes Benz fashion week, connecting it with the same designers and production style. Many of the shows put on are reviews of fashion week. As retailers struggled with declining sales, MBFF was pitched as an event to show consumers how to wear the clothes currently on the retail racks.[20] IMG fashion hosts the whole event. IMG also has control over the whole Australian Fashion Week and festival.Although Mercedes Benz Fashion Festival Sydney is primarily based during Australian Fashion week, they also support and put together runway shows throughout the year for the designer brands they support. In May 2013, the festival hosted a fashion focused seminar featuring Mercedes Benz Fashion Week Australia designers Camilla and Marc and KIRRILY JOHNSTON. This is just one of the many external events outside the festival that MBFFS contributes to.[21]Many well known and influential designers as well as new and upcoming designers participate in the fashion festival. Some of the designers include Alice Mccall, Bec Bridge, Ginger Smart, Ksubi, Lisa Ho, Oroton, We Are Handsome, and Whitesands.[22]Mercedes Benz Fashion