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who is the designer of coach counterfeits "made in China," which should have tipped off consumers that the boots weren't real.Manufacturers of the authentic merchandise have an interest in stopping the counterfeit business and often team with police to help tip them off and verify authenticity."We go to a great extent to produce a quality product that will last a long time for consumers," said Leah Evert Burks, director of brand protection at Deckers Outdoor Corp., the high end Australian shoe company that holds the trademark on UGG boots. "The damage to a brand can be if consumers think it's genuine and have a bad experience."Jill Marvin, a spokeswoman for MAC and Estee Lauder, said consumers can be assured they are getting the genuine product by shopping at a reputable retailer.But many shoppers still look for a great deal with high fashion cachet.Sally Sessoms of Upper Dublin, Pa., didn't let the recent raid at Rice's Market get in the way of her annual Christmastime visit there on a recent Saturday morning.Most people know the products are fake, she told The Intelligencer newspaper in Doylestown, Pa. "But who cares?"Someone given a fake as a gift might care if they unknowingly try to return it to a retailer. Security experts say fakes are easily apparent to retailers.Kevin Dougherty, who has been investigating counterfeits since 1986 through his Manhattan based company, Counter Tech, said retailers have sophisticated security measures in place to verify their products.Author Lauren WeberLauren Weber father is cheap. Really cheap. He kept the thermostat at 50 degrees during the winter. When driving, he