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the market is set to change.Bagging Millennial DollarsI have to admit that personally, I'm slightly offended by all of the talk about targeting the Millennial consumer. I guess it's because it's a constant reminder of my age depending on how you define the Millennial generation in terms of birth year, I'm anywhere from four to eight years older than the oldest Millennials. Why aren't retailers and manufacturers creating new lines and marketing campaigns for me? Don't they want my business? Ok, ok enough about my feelings let's look at the facts. It's clear that the Millennial generation represents the next big opportunity for many fashion brands. In a recent study entitled "Portrait of a Millennial Handbag Purchaser," NPD explored Millennials' behaviors and preferences towards handbag purchasing.But first, some background. According to NPD's Consumer Tracking Service, during the 12 months ending June 2013, sales of women's handbag/totes totaled $7.2B, up 4 percent vs. the prior 12 month period. Millennial wearers (defined here as 18 34) accounted for 27 percent of those dollars, but sales to this group were flat. The female 35+ group, of which (ahem) I am a part, grew 6 percent.It is understandable that Millennials are not currently driving the handbag market (the "Portrait of a Millennial Handbag Purchaser" study showed that only slightly more than one in three Millennials shopped for at least one new handbag in the past year, and even fewer 22 percent made a purchase), given that this consumer group tends to have lower disposable income and savings, and many are also carrying