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coach usa shop common knowledge amongst professional traders on Wall Street, but may not be so common to average investors who like to trade a small portion of their portfolios.While nothing is guaranteed in stock trading, these basic rules should help you to avoid some common mistakes:If you cannot afford to lose, you cannot afford to win: Losing is a natural part of trading. If you are not in a position to accept losses, either psychologically or financially, you have no business trading stocks.Find the trend: Whether bullish or bearish, you need to know which way the wind is blowing. Go with the trend, but be prepared for a reversal at some point and protect your downside with a stop loss order.Cut your losses short: The basic failing of most investors is that they put a limit on their profits and no limit on their losses. Successful traders generally have more losing trades than winning trades. They acknowledge mistakes, and are quick to realize losses.Let your profits ride: The old adage "you never go broke taking a profit" is poison amongst professional traders. Taking small profits is the surest way to never realize a big profit. The real money in trading is made from the one, two or three large trades that develop each year. Stay with a winning trade and avoid the temptation to sell out prematurely if the trend is still in tact.Buy strength and sell weakness: The public buys when stock prices have fallen. The professional buys because prices have rallied. The rule of market survival is not always to "buy low and sell high," but to "buy high and sell higher."Never add to a losing trade, or "average"