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her. Women are moving away from being just homemakers to breadwinners. So it is evident that they, like their male counterparts, need financial protection and savings.This makes them primary candidates for insurance products. Women in India however, are grossly under insured as of today. According to data available with IRDA, women constitute only a little over 20% of the total lives covered by the country's life insurers, including LIC, the largest insurer by premium collected.Although 'women only' products are being marketed with much aplomb by insurers in India today, the fact is that insurance products for women have been in vogue in developed markets for quite some time now. Women in the US are major customers of health insurance and all women aged between 18 and 60 years do have some kind of health cover.Though the premium differs in terms of age, the coverage is quite extensive. Women also have insurance policies that include comprehensive maternity coverage for the full scope of maternity services from preconception through postpartum.Internationally women are being wooed by insurers to buy an auto or car insurance. Car insurance for female drivers is substantially low priced and has a much lower premium than that for male drivers, since it has been observed that male drivers commit a higher proportion of road offences, which result in more claims by them than by women.In the US there has been a considerable rise in the women's car insurance market due to the increase in the number of women drivers and their relatively lower claims. Women's car insurance policies are designed