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automotive, footwear and publishing industries. With exports to five continents, the firm looks at new developing markets with confidence and enthusiasm. Established in 1912 in Chambly, QC, the firm manufactures a variety of products destined for use in the automotive, packaging, bookbinding, textile and footwear industries. While the product line is vast and diverse, the firm's success is based on a visionary consciousness created by its founders and still supported today, on every level of operation. In 1912, several decades before regard for the environment was considered, the founders of the company recognized the possibilities that were available with recycled materials. "The future has proven them to be right," said present day CEO, . Approaching its 94th year of continuous operation, Bennett Fleet Group Inc. (BFG) boasts exports to five continents, with a line of over 1,000 products that have been conceived and manufactured by the various divisions within the group. The latter is the centre of operation for the manufacturing of fibreboard and cardboard conversion. It seems almost fitting that this historic city be the home of BFG. Chambly, with a population base of just over 20,000, is located in the Richelieu Valley of southern Quebec, 20 miles south of Montreal. "Looking out of my office window, I can see the (Richelieu) River, and you know this is one of my favourite fishing places," said Lussier. The river has been a means of communication and commercial trade from the early days of settlement. Navigable along most of its length, the river had long been a main route for